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Government mandates AI platforms to obtain approval before deploying under-trial AI, makes labelling mandatory

Following controversy over Google's AI platform's responses to queries on Prime Minister Narendra Modi, the government has issued an advisory for social media and other platforms to label under-trial AI models and prevent hosting unlawful content.

In an advisory issued to intermediaries/platforms on March 1, the Ministry of Electronics and Information Technology warned of criminal action in case of non-compliance. "All intermediaries or platforms to ensure that use of Artificial Intelligence model(s) /LLM/Generative AI, software(s) or algorithm(s) on or through its computer resource does not permit its users to host, display, upload, modify, publish, transmit, store, update or share any unlawful content," the advisory said.

All platforms, intermediaries and enabling software shall be held accountable for any breaches, it added. "Non-compliance with provisions would result in penal consequences."

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